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OnePlus, a popular smartphone brand, has recently faced controversy over its latest phone, the OnePlus 12R. The company had advertised that some variants of the phone would come with the latest and fastest storage technology available in the market, UFS 4.0.
However, it was later revealed that all variants of the phone actually come with UFS 3.1 storage, which is slower than UFS 4.0. This has led to disappointment and frustration among customers, who feel that they have been misled by OnePlus' advertising practices.
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| Credits : Noah Cat (@Cartidise) |
UFS (Universal Flash Storage) is a type of flash memory that is used in smartphones to store data. It is faster and more efficient than traditional eMMC storage, and allows for faster app launches, smoother multitasking, and quicker data transfer. UFS 4.0 is the latest version of this technology, and it offers twice the transfer speeds of UFS 3.1 while using less power. This makes it an ideal choice for high-end smartphones that require fast and efficient storage.
OnePlus had initially advertised that the 256GB variant of the OnePlus 12R would come with UFS 4.0 storage, while the 128GB variant would come with UFS 3.1 storage. However, it was later revealed that all variants of the phone actually come with UFS 3.1 storage.
This discrepancy was discovered when users noticed that the phone's storage performance was not as fast as they had expected. OnePlus later confirmed that this was due to an error in their advertising, and that all variants of the OnePlus 12R come with UFS 3.1 storage.
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| Credits : Reddit (r/oneplus) |
This news has not been well received by customers, who feel that they have been misled by OnePlus' advertising. Many customers had specifically chosen the 256GB variant of the phone which priced at Rs. 46000, because they believed it came with UFS 4.0 storage, and are now disappointed to learn that this is not the case. OnePlus has offered refunds to customers who feel that they have been misled, but this has done little to quell the frustration and disappointment.
The use of UFS 3.1 storage in the OnePlus 12R is not necessarily a deal-breaker, as this type of storage is still faster and more efficient than traditional eMMC storage. However, the fact that OnePlus had advertised UFS 4.0 storage for the 256GB variant of the phone has led to a loss of trust and credibility for the company.
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This is not the first time that OnePlus has been accused of misleading advertising, and it is concerning that the company has not taken steps to prevent such errors from happening in the future.
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| Credits : Geekyranjit |
OnePlus has stated that the use of UFS 3.1 storage in the OnePlus 12R is due to supply chain issues, and that UFS 4.0 storage is not yet widely available. This may be true, but it does not excuse the fact that OnePlus had advertised UFS 4.0 storage for the 256GB variant of the phone. The company should have been more transparent about the availability of UFS 4.0 storage, and should have made it clear to customers that the 256GB variant of the phone would actually come with UFS 3.1 storage.
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| Credits : Geekyranjit |
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| Credits : Geekyranjit |
The use of UFS 3.1 storage in the OnePlus 12R also raises questions about the company's commitment to providing the latest and greatest technology to its customers. UFS 4.0 storage is the fastest and most efficient storage technology available in the market, and it is disappointing that OnePlus has not been able to provide this technology to its customers. This is especially concerning given that other smartphone manufacturers, such as IQOO, Oppo, Vivo and Xiaomi, have already started using UFS 4.0 storage in their high-end smartphones.
In conclusion, the use of UFS 3.1 storage in the OnePlus 12R has led to controversy and disappointment among customers. The fact that OnePlus had advertised UFS 4.0 storage for the 256GB variant of the phone has led to a loss of trust and credibility for the company. While UFS 3.1 storage is still faster and more efficient than traditional eMMC storage, the use of this technology in the OnePlus 12R raises questions about the company's commitment to providing the latest and greatest technology to its customers. OnePlus should take steps to prevent such errors from happening in the future, and should be more transparent about the availability of new and emerging technologies.
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